About Me

As Chief Interactivist and a digital river guide, I've spent decades analyzing and planning systematic approaches to branding, content strategy, and user experience design.

For the last 25+ years, as a creative director and project manager, I've successfully produced online and offline deliverables (in all media) across a full spectrum of industries, including healthcare, insurance, banking, real estate, energy, aerospace, shipping, manufacturing, entertainment, retail, and professional services.


My hands-on experience extends to working with content management systems, designing process improvement methodologies, implementing workflow automation, and managing a diverse mix of web development initiatives..


Over the years, I've made successful contributions to projects for many high-profile clients, including Aetna, Express Scripts, Charles Schwab, Web.com, Indeed.com, Insuraprise, Accenture, Ford, Mobil/Exxon, Federal Express, Fujitsu, Dr. Pepper, the National Hockey League, Loral Aerospace, Constellation Energy, Interstate Brands, Network Security, TwinLab, Holiday Inn, Fast Signs, and many small and mid-sized businesses.

About Sprocket Digital

Sprocket Digital is a growth-driven digital/AI-friendly marketing agency dedicated to boosting our clients' online presence where results count most--on the bottom line. It's new. It's different. It's exciting, and it's designed to work like an in-house digital incubator for a small group of entreprenuers ready to up their game.


After months in development, we launch on February 14, 2024. This is, after all, a labor of love.

Brian McKinney - Chief Interactivist

"The field of content strategy applied to digital marketing is progressing at light speed requiring the focus of a specialist and the experience and adaptability of a generalist. Both approaches require a passionate willingness to remain current on a full spectrum of subjects, disciplines, technologies and tactics."

--Korn Ferry Institute

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Let's Talk

If you’re looking for a digital river guide who can negotiate space where communications, content and business process meet the IT road—please give me a call. I can manage my responsibilities with wisdom, experience, and a steady hand.

I'm currently looking for a few new clients ready to take their businesses to the next level by leveraging state-of-the art online strategies and emerging AI technologies.

If that's you, let's talk.

You can call me at (512) 285-6100 or fill out the form on the right to schedule a time talk about the future of your business.

" Brian is an extraordinary talent with a positive, infectious attitude"

As a thought leader aligning digital marketing, technology, strategy, and tactics with business goals and objectives.


He built relationships and critical thinking partnerships with recognized internal and external leaders, leveraged his influence to drive optimal business results, and helped business units define, align, and nurture Aetna’s digital marketing transformation goals.


-- Tito M. Cantafio, Marketing Operations Manager, Enterprise Communications, Aetna

" Brian is a truly gifted individual"

I've leveraged Brian's services over the years to design, develop and implement Internet strategies across a number of industries.


Brian's greatest skills are in gathering requirements and reducing them into a solid set of actionable items. As an agent of change, Brian clearly excels at being able to easily articulate new technological vision to all levels of leadership as well as the Individual contributors.


-- Josh Norid, VP, Product Architecture

Real-Time AI @ Datastax.com